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Craving House case study

What was built: a mobile-first ordering app. How it helped: easier checkout and more returning customers.

Problem

Too many mobile users were leaving during checkout, which meant fewer completed orders.

Solution

I simplified the cart and checkout flow, improved navigation, and added prompts to encourage repeat orders.

Timeline

Delivered in 4 weeks: planning, mobile interface build, checkout setup, and launch improvements.

How it was built

Built as a fast web app with secure accounts, easier ordering flow, and mobile speed checks.

Business result

Before

  • Cart completion rate: 22%
  • Repeat purchase (30-day): 14%
  • Checkout drop-off on mobile: high

After

  • Cart completion rate: 41% (+86%)
  • Repeat purchase (30-day): 29% (+15 points)
  • Smoother checkout with less friction

Project screenshots

Craving House mobile ordering flow screenshot
Mobile menu browsing and order path.
Craving House cart and loyalty flow screenshot
Cart completion and loyalty prompt sequence.

Client testimonial

"Orders are easier on mobile and customers are coming back more often."

Want a similar result?

If mobile users leave before buying, book a call and I will map a smoother buying flow for them.

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