Problem
Mobile users were dropping off during checkout, reducing completed orders and weakening retention in the first month.
Back to portfolio
Mobile menu browsing and order path.
Cart completion and loyalty prompt sequence.
Craving House case study
Mobile-first hospitality app focused on smoother checkout and stronger repeat-order behavior.
Solution
Redesigned the cart-to-checkout flow, clarified navigation, and introduced loyalty prompts aligned to repeat-purchase behavior.
Timeline
4-week cycle: UX mapping, mobile interface build, account and cart logic integration, and launch optimization.
Stack
Next.js, modern JavaScript, API-connected ordering flow, account sessions, and responsive UI performance tuning.
Measurable outcome
Before
- Cart completion rate: 22%
- Repeat purchase (30-day): 14%
- Checkout drop-off on mobile: high
After
- Cart completion rate: 41% (+86%)
- Repeat purchase (30-day): 29% (+15 points)
- Smoother checkout with less friction
Project screenshots
Client testimonial
"Orders are easier on mobile and customers are coming back more often."
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